Available for on-demand viewing:
A must-attend primer on the essential technologies CMOs and VPs of marketing need to understand as they solidify 2010 plans.
Featured Presenters
What is Enterprise Marketing Management and |
||
Presenter: |
Suresh Vittal |
|
| Mr. Vittal provides a definition for EMM, explains how it will impact marketing operations and examines its importance to organizations. more information >> | ||
Building an EMM Strategy |
|
Presenter: |
Mayer Becker |
| Mr. Becker outlines a recommended process roadmap for corporations to use in developing an EMM strategy including guidance on where to start. more information >> | |
Building Your ROI Case for 2010 Expenditures |
|
Presenter: |
Marianne Seiler |
| Ms. Seiler provides practical guidance on building your ROI case for implementing EMM components in 2010. more information >> | |
EMM Building Blocks Presenters
Marketing Asset Management as an EMM Cornerstone |
|
Presenter: |
John Thomson |
| Mr. Thomson explains what MAM is and why companies should consider it as an early component of their EMM strategy. more information >> | |
Customer Onboarding and Lead Management |
|
Presenter: |
Adam Needles |
| Mr. Needles explains technologies that provide onboarding and nurturing of new prospects and customers and how these technologies fit within EMM. more information >> | |
Campaign Management and Marketing Resource Management |
|
Presenter: |
Brad Bohrer |
| Mr. Bohrer examines the roles of Campaign Management and MRM in creating a foundation for a broader EMM strategy. more information >> | |
Optimize Your Marketing Budget Through Marketing Mix Analysis |
|
Presenter: |
Mark Chaves |
| Mr. Chaves addresses the marketer's need to analyze, forecast and optimize your mix of advertising and promotions. more information >> | |
Who should attend:
CMOs, Vice Presidents and Managers of Marketing, IT professionals who support marketing operations.
Cost:
The EMM101 web event is being provided at no charge by the participating organizations: Saepio Technologies, Forrester Research, MarketSphere Consulting, Accenture, SilverPop, Unica and SAS.
More info:
Contact jgasper@saepio.com for comments or questions about Enterprise Marketing Management 101